Amazon is ruling the eCommerce industry for many years with millions of products sold every year. It doesn’t come as a surprise that 2.5 million sellers joined the platform in 2019 only and the figure is growing only.
What brings them to Amazon is no secret but what keeps them thriving online is worth knowing for FBA sellers. The products, how they fair up and for how long they manage to find customers, all these matters to FBA sellers.
And in this blog, we will talk about one such important factor— Best Sellers Rank (BSR).
- What is BSR?
- How does BSR matter to FBA sellers?
- How BSR is calculated?
- How to improve BSR?
All this and more will be discussed next in this blog. so let’s begin…
What is Best Sellers Rank?
It is a key metric that is designated for every product on Amazon. Every time a product sold, a number is assigned in comparison to other products in the same category.
Since the rank is relative, so what’s ranking #1 is currently selling the most in comparison to the product ranking #2. Also, the rank is volatile, so what’s selling the best now, may sink at the bottom of the list in a few seconds.
Plus, a single product can have more than one BSR if listed in multiple categories. For sellers looking for profitable products to generate revenue, this may not be a decisive factor since the BSR continues to change.
Yet, the BSR is a factor that is taken into account when looking for the best selling products on Amazon. The better the rank, the more sales it is making. More on this in the next section.
How does BSR help FBA sellers?
Amazon sellers looking for products that are selling like hotcakes refer to the BSR to get a basic sense of market popularity. Plus, it lowers the risk of selling products with poor demand.
The BSR ranks help FBS sellers in the following ways:
Simplify Product Research
For those new to selling wholesale on amazon, finding products that offer a good margin on the investment is a huge task. Look for products with a better sales rank which means they are making good sales as well. Usually, products with a sales rank of 2000 or less are listed for consideration.
Know your competitors well
Amazon sellers do not have a jolly ride and thus finding the BSR of the competitors’ products is an inevitable step. Try to gauge if the competition is genuine or not and boost the organic ranking of the products to help your product gain a better rank.
Determining approx sales
The BSR data is helpful in providing a rough picture of the estimated sales. Let’s try to understand with an example:
A product with a BSR of #1600 has approximately made 750 monthly sales. If we compare it with the previous month data, the average BSR was found to be #2500 while the sales stand at only 450.
And when analyzed with the last year’s data in the same month, the same product had the BSR of #600 for 30 days while making sales of 1900. This data tells you how product sales are varying over time and also, do not forget to compare how your competitors have fared during the same time.
Anyone venturing into the same market can gauge their position based on the BSR data. Although it may not be the same and many FBA sellers may just dismiss it. At Turbo Piranha, we help Amazon sellers with useful data and information that drive their product sales. You can use and edit the data in our Amazon sales estimator as per your internal sales numbers. If you have further questions, please contact us.
How BSR is calculated
You may think that we are overselling the BSR, but that’s not the case. Amazon takes it very seriously and is keeping the algorithm guarded. Yet experts who have the knack to read through the data and sales patterns have zeroed on a few influencing factors, namely
- Current and historic sales
- Price changes
- Similar competitive products
The BSR continues to vary hour after hour, so it is not feasible for you to find the exact and accurate value. Yet, you can keep a tab on the pattern to determine estimated sales for products.
How can we improve the BSR?
Every seller wants his products to rank better and have a fairly good BSR and lists in the Best Seller Lists. Easier said than done. It takes a decent time for products to gain momentum and generate sales better than competitors.
Here, we are sharing some helpful tips to help you ace better:
Optimize Your Amazon Product Title
Your product title must be optimized for the targeted keywords. Plus, it must have basic information such as color, size, and price.
Attractive Price
Price is most often a decisive factor for most customers to buy or delete the product from the shopping cart on Amazon. Do thorough research about the price competitiveness of the product. Plus, consider limited discounts to build the hype.
Features that are easy to understand
Product features should be clear and crisp. Preferably, write it in a bulleted list for a quick scan and prompt purchase. No lengthy paragraphs or technical jargon that holds no meaning for the users.
High-quality Product Images/Videos
Images impress like no one else. Create a distinct image of your brand with top quality images that show the product from different angles. Also, if you upload a short video describing the working of the product or how it will look on your ( like a SHIRT OR DRESS), this will only get better.
Join FBA and Prime membership
Customers love the quick delivery and this comes with Prime membership. As an FBA seller, you can offer the same benefits to your product buyers. You can always soar up the chances of improving sales and hence the BSR with such quality customer services.
The bottom line
We wouldn’t be surprised if FBA sellers find the Amazon Best Sellers Rank confusing and may let it slide. However, there are inherent benefits if you take a closer look at the BSR rank of products you’re interested in.
Keeping a tab over the rise and fall of the BSR will help you get a better understanding and ascertain a predictable pattern in estimated sales of products in certain categories if not all.
Make the most of the BSR data to find out the best and not-so-best products for selling on Amazon. There are many Amazon seller tools out there to guide you through. Do let us know what you think of BSR and if it helped you in estimating sales on Amazon.